Our Guiding Principles

• Deliver heroic service
• Keep all promises
• Build strong relationships
• Work with passion
• Keep it fun
• Continuously improve

Our Associate Philosophy

• Establish general managers as the business leader of their hotel, while holding them accountable to clearly defined, realistic and mutually agreeable goals
• Provide associates with timely and valuable training, support, tools, and the resources necessary for achieving Operational Excellence
• Maintain a family-like, caring atmosphere
• Provide a results-driven environment where success is celebrated
• Provide effective information, communication, feedback and measurement systems
• No surprises

Our Guest Philosophy

• Deliver superior value through the combination of product quality, service and price
• Do whatever is necessary to make the guest happy
• Cleanliness and friendliness above all else
• Be brilliant at the basics and easy to do business with
• Maximize “first” and “last” impressions….
• Ensure every problem is 100% resolved to guest’s satisfaction (Be heroic!)
• Be consistent at the delivery and execution of brand standards
  

Our Investor Philosophy & Expectations

• Increase the value of our hotels while delivering superior returns on investment
• Possess a talented, experienced and results-driven team of general managers and directors of sales/marketing who are aligned with our business strategy
• Communicate and share all newsworthy events
• Provide accurate & timely reporting and responses to inquiries
• Be a leader in our communities
• Demonstrate growth potential

Balanced Scorecard Definition

• The balanced scorecard is a management philosophy that translates our strategy into action.
• We define how we need to perform according to our strategy
• We measure our performance
• We strategically review the outcome of our measures and make adjustments in our processes and behaviors accordingly