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About Us
Founded in 2001 by Robert Cole, former CEO of Lodgian, Inc., Hospitality Ventures is a privately owned, fully-integrated Atlanta-based hotel ownership and management firm. Primarily during their time at Impac, they have successfully owned and operated more than 150 hotels in every conceivable size and service category. Hospitality Ventures owns and operates 12 hotels that collectively have over 2,000 guest rooms.
 
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HOSPITALITY VENTURES BUSINESS PHILOSOPHY

Our Vision & Strategy:

Led by Robert Cole, Hospitality Ventures’ vision is to be a recognized leader in the hospitality industry and communities we do business in by exceeding the expectations of our associates, our guests and our investors.

Our Guiding Principles

  • Deliver heroic service
  • Keep all promises
  • Build strong relationships
  • Work with passion
  • Keep it fun
  • Continuously improve

Our Associate Philosophy

  • Establish general managers as the business leader of their hotel, while holding them accountable to clearly defined, realistic and mutually agreeable goals
  • Provide associates with timely and valuable training, support, tools, and the resources necessary for achieving Operational Excellence
  • Maintain a family-like, caring atmosphere
  • Provide a results-driven environment where success is celebrated
  • Provide effective information, communication, feedback and measurement systems
  • No surprises

Our Guest Philosophy

  • Deliver superior value through the combination of product quality, service and price
  • Do whatever is necessary to make the guest happy
  • Cleanliness and friendliness above all else
  • Be brilliant at the basics and easy to do business with
  • Maximize “first” and “last” impressions….
  • Ensure every problem is 100% resolved to guest’s satisfaction (Be heroic!)
  • Be consistent at the delivery and execution of brand standards

Our Investor Philosophy & Expectations

  • Increase the value of our hotels while delivering superior returns on investment
  • Possess a talented, experienced and results-driven team of general managers and directors of sales/marketing who are aligned with our business strategy
  • Communicate and share all newsworthy events
  • Provide accurate & timely reporting and responses to inquiries
  • Be a leader in our communities
  • Demonstrate growth potential

Balanced Scorecard Definition

  • The balanced scorecard is a management philosophy that translates our strategy into action.
  • We define how we need to perform according to our strategy
  • We measure our performance
  • We strategically review the outcome of our measures and make adjustments in our processes and behaviors accordingly