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HOSPITALITY VENTURES BUSINESS PHILOSOPHY
Our Vision & Strategy:
Led by Robert Cole, Hospitality Ventures’ vision is to be a recognized leader in the hospitality industry and communities we do business in by exceeding the expectations of our associates, our guests and our investors.

Our Guiding Principles
- Deliver heroic service
- Keep all promises
- Build strong relationships
- Work with passion
- Keep it fun
- Continuously improve
Our Associate Philosophy
- Establish general managers as the business leader of their hotel, while holding them accountable to clearly defined, realistic and mutually agreeable goals
- Provide associates with timely and valuable training, support, tools, and the resources necessary for achieving Operational Excellence
- Maintain a family-like, caring atmosphere
- Provide a results-driven environment where success is celebrated
- Provide effective information, communication, feedback and measurement systems
- No surprises
Our Guest Philosophy
- Deliver superior value through the combination of product quality, service and price
- Do whatever is necessary to make the guest happy
- Cleanliness and friendliness above all else
- Be brilliant at the basics and easy to do business with
- Maximize “first” and “last” impressions….
- Ensure every problem is 100% resolved to guest’s satisfaction (Be heroic!)
- Be consistent at the delivery and execution of brand standards
Our Investor Philosophy & Expectations
- Increase the value of our hotels while delivering superior returns on investment
- Possess a talented, experienced and results-driven team of general managers and directors of sales/marketing who are aligned with our business strategy
- Communicate and share all newsworthy events
- Provide accurate & timely reporting and responses to inquiries
- Be a leader in our communities
- Demonstrate growth potential
Balanced Scorecard Definition
- The balanced scorecard is a management philosophy that translates our strategy into action.
- We define how we need to perform according to our strategy
- We measure our performance
- We strategically review the outcome of our measures and make adjustments in our processes and behaviors accordingly
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